CUSTOMER SERVICE ELEMENT

PRETRANSACTION ELEMENT

• a climate for good customer services
• providing a statement of customer services policy

     example: the goods will be delivered after an order is placed

• To let customer know what kind of services to be expect
• System more flexibility

TRANSACTION ELEMENT 

• directly result in the delivery of the product to customer
• ability to back-order
• system accurancy
• product subsitution

POST TRANSACTION ELEMENT

• array of services needed to support the product in the field
• product tracking
• temporary replacement of product during repairs